Journal — notes from the set
how we
Actually work.
Short, practical pieces about stills, trailers, premieres and release plans. Written by the people who do the work.
Process
5 min read
Why we cut the trailer before we shoot the poster
The trailer tells you what the film feels like. The poster should agree with it, so we do them in that order.
Process
8 min read
Twelve weeks out: how a release campaign actually runs
Teaser poster, trailer, characters, social, billboards, premiere. The order matters more than people think.
Premieres
4 min read
Designing a premiere for the people who aren’t on the carpet
Nine hundred guests see a premiere. A million people see the recap. We design for both.
Craft
7 min read
Shooting vertical on a 2.39:1 set without annoying the DP
Social needs 9:16. The film is shot in scope. Here is how we get both without a second unit.
Post
5 min read
The grade is part of the brand
If the poster, the trailer and the social cuts share one grade, the campaign reads as one thing.
From the lightbox
this week
Roll 14, day 22.
Every Friday we post one contact sheet from a current shoot, with the picks circled and a note on why. This week: the frame that became The Quiet Year poster.
The call sheet, by email
once a month