Process
5 min read
Why we cut the trailer before we shoot the poster
The trailer tells you what the film feels like. The poster should agree with it, so we do them in that order.
A poster is one frame, and a trailer is two minutes. It is much easier to find the one image that sums up two minutes than the other way round.
Sound first
Theo starts every cut with the sound: the score, one line of dialogue, the room tone. When the rhythm works, the picture follows.
Then the poster
By the time the first cut is done, everyone knows which moment matters most. That moment becomes the key art brief, and the grade carries straight across.
Written by the Tessolo crew
Edited by Ines Varga, creative director
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