Post
5 min read
The grade is part of the brand
If the poster, the trailer and the social cuts share one grade, the campaign reads as one thing.
Audiences don’t notice a consistent grade. They do notice when a poster and a trailer look like two different films.
One LUT, many outputs
We build a show LUT with the colourist at the start of the campaign and apply it to stills, trailers and verticals alike.
Checked on phones
Every grade is checked on a phone at half brightness, because that is where most people will see it.
Written by the Tessolo crew
Edited by Ines Varga, creative director
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