Premieres
4 min read
Designing a premiere for the people who aren’t on the carpet
Nine hundred guests see a premiere. A million people see the recap. We design for both.
A premiere is an event and a piece of content at the same time. The guests should have a good night, and the recap should make everyone else wish they had been there.
Shoot it like a film
We plan camera positions the way we would on set: a wide, a steadicam on the carpet and a stills photographer who knows the cast.
Cut it the same night
Two editors work outside in a van. The recap goes online before the after-party finishes, while people are still talking about it.
Written by the Tessolo crew
Edited by Ines Varga, creative director
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