Album campaign
2025
Summer of Static
Client
Paper Moon Records
What we made
Social campaign · Tour film · Artwork
Result
40 verticals, 11M views before release day
The short version
in a sentence
A debut album campaign built from one fairground afternoon: the sleeve, 40 verticals and a tour film.
One afternoon, one look
The band had a small budget and a clear idea: the album sounds like the end of summer. We booked a fairground on its last weekend of the season and shot everything there.
The sleeve, the press shots and the first six weeks of social all came out of that afternoon, which is why they look like they belong together.
On the road
We followed the tour for nine shows and cut a short film from it, released the week the vinyl shipped.
What we delivered
Album and single artwork, 40 vertical cuts, press photography and a 14-minute tour film.
From the set
picked on
The picks.
Every campaign starts on a lightbox like this one. We circle the frames that could carry a poster, cross out the rest, and send the client ten picks the same evening.
Next campaign
up next